Lawrence J. “Larry” Bur, former director of advertising for Baltimore Gas and Electric Co., died Oct. 29 of sepsis at MedStar Union Memorial Hospital. The Roland Park Place resident was 95.

“Larry was warm, friendly and well-liked,” said Paul S. Field, former senior vice president at Richardson, Myers and Donofrio, a Baltimore advertising agency. “He was a wonderful guy — smart, caring, thoughtful and very religious.”

Lawrence John Bur Jr., son of Lawrence J. Bur, an insurance company actuary, and Alice Bur, a registered nurse, was born in Philadelphia and raised in the city’s East Falls neighborhood.

After graduating from the old St. John the Baptist High School in Manayunk, Pennsylvania, he earned a bachelor’s degree in 1951 from LaSalle University.

During his high school years in the 1940s, he worked in advertising for the old Philadelphia Bulletin newspaper.

He began his professional advertising career as an advertising assistant with the Electric Battery Storage Co. in Philadelphia.

In the mid-1950s, he joined the advertising and marketing departments of the DuPont Co. in Wilmington, Delaware, where he met Mary Ellen Waters, a DuPont secretary, whom he married in 1956. In 1964, he moved to Baltimore when he was appointed research director at VanSant Dugdale Advertising. In 1968, he was named vice president and account supervisor at W.B. Doner Advertising. Subsequently, he was director of marketing and communications for a decade at the old Friendship Airport, now BWI Marshall Airport.

Bur was BGE’s advertising director from 1984 until his retirement in 1994.

The former longtime Homeland resident, who later lived in the Roland Springs community on West Cold Spring Lane, served on the boards of the Radio Mass of Baltimore, Institute of Notre Dame, Baltimore City Community College, Community Resource Bank and United Way of Central Maryland.

He was a former president of the Business Marketing Communications Association of Maryland and had been a council member and publications coordinator at the Renaissance Institute at Notre Dame of Maryland University.

He and his wife had been active communicants of the Roman Catholic Cathedral of Mary Our Queen, where he had been president of its parish council and a lector.

“Articulation was clearly very important to him,” said his daughter, Sarah Bur, who lives in the Baltimore’s Beverly Hills neighborhood.

Bur and his wife later became parishioners of Corpus Christi Roman Catholic Church in Bolton Hill, where he was also a lector.

Since 2011, Bur had lived at Roland Park Place, where “he got to know everyone’s name,” his daughter said.

“When they were taking him out of Roland Park Place to the ER, he gave a thumbs up,” his daughter said. “And his last words at the hospital to his nurse were, ‘What’s your name?’ He was one of the most kind, giving and spiritual individuals.”

He was also an inveterate sports fan.

“He was interested in every sport and would get up at 5 a.m., for instance, to watch Women’s World Cup soccer,” Sarah Bur said with a laugh.

Bur had enjoyed cycling and playing golf. He was an avid bridge player, and up until the day he died played four times a week with a group of friends.

“Two days before he died, he won two out of three games of pool and used his pool cue as a cane,” his daughter said. “He lived fully until he died.”

His wife died in 2019.

A memorial service will be held at 10:30 a.m. Nov. 23 at Roland Park Place, 830 W. 40th St.

In addition to his daughter, he is survived by a son, Lawrence J. Bur III, of Herndon, Virginia, and five grandchildren.