WASHINGTON — President Joe Biden’s reelection campaign is spending $50 million through the end of June, a blitz that includes its first television ad playing up former President Donald Trump’s felony conviction and signals that the Democratic incumbent is seeking to make his Republican opponent’s legal woes a bigger issue heading into November.

The advertising push comes with Election Day still months away. But Biden’s campaign says it wants to more clearly define the choice between the candidates ahead of the first debate between them in Atlanta on June 27.

The ad campaign includes more than $1 million geared toward media reaching Black, Hispanic and Asian American voters and a spot highlighting Trump’s conviction on 34 felony counts in a New York hush money case. It will air on general market television and connected TV on streaming devices and cellphones in battleground states as well as on national cable. Besides Trump’s criminal conviction, the ad, titled “Character Matters,” notes that the former president also was found liable for sexual assault and financial fraud in separate proceedings. Trump also faces felony charges in three other criminal cases, none of which may go to trial before the November election.

“In the courtroom, we see Donald Trump for who he is,” the ad’s narrator intones. It adds over images of a Trump mug shot and Biden high-fiving supporters: “This election is between a convicted criminal who’s only out for himself and a president who’s fighting for your family.”

Biden also has frequently talked about Trump’s 34 felony convictions while decrying the former president for claiming that the case against him was politically motivated. Biden argues that “it’s reckless, it’s dangerous, it’s irresponsible for anyone to say this was rigged just because they don’t like the verdict.”

Biden’s son Hunter was convicted last week in Delaware of three felony charges related to the purchase of a revolver in 2018, when, prosecutors argued, he lied on a mandatory gun purchase form by saying he was not illegally using or addicted to drugs. The president has said he would accept the case’s outcome and “respect the judicial process as Hunter considers an appeal.”

A central part of Biden’s reelection strategy is also highlighting Trump’s policy proposals for a second term and firing up disaffected Democrats and independent voters. Still, the campaign producing an ad that leans heavily into Trump’s conviction and including it in such a large advertising buy indicates a renewed effort to make Trump’s legal problems an election issue in ways Biden’s team previously resisted.

“It’s a stark contrast, and it’s one that matters deeply to the American people,” Biden campaign spokesperson Michael Tyler said in a statement. “And it’s why we will make sure that every single day we are reminding voters about how Joe Biden is fighting for them, while Donald Trump runs a campaign focused on one man and one man only: himself.”

Trump has denied any wrongdoing and has argued, without evidence, that Biden or Justice Department officials orchestrated the New York case against him for political reasons. He and his allies also have raised the prospect of prosecuting political opponents in revenge if he returns to the White House.

Trump campaign spokeswoman Karoline Leavitt said the contrast between her candidate and Biden “will be very clear on the debate stage.”

Meanwhile, the arm of the Democratic Party tasked with caring about state legislative races down the ballot from Biden announced a $10 million campaign to get more voters to care too.

The investment, part of a $60 million total that the Democratic Legislative Campaign Committee previously announced as its target for the 2024 cycle, will fund an unusually early and expansive public push — one intended not only to support candidates but also to convince voters of the importance of controlling state legislatures.

The money will go to party caucuses in Arizona, Georgia, Kansas, Michigan, Minnesota, New Hampshire, North Carolina, Pennsylvania and Wisconsin. Most of these are swing states, but red Kansas is included because Democrats hope to break Republicans’ supermajorities there — which would let Democratic Gov. Laura Kelly veto legislation with less chance of being overridden.

A broader public- facing campaign is centered on a website that will spotlight and raise money for a cycling lineup of candidates, including in solidly Republican states such as Idaho and Oklahoma where the party seeks long-term inroads.

The message: Much of the policy that directly affects Americans’ lives is enacted at the state level. That is perhaps most prominently true on abortion, one of the most salient issues for the Democratic base, but it is also true of voting access, gun laws, LGBTQ+ rights and economic programs like paid leave. Republican-led states could supercharge, and Democratic states could constrain, a second Trump administration — and vice versa if Biden wins.

The Democratic Legislative Campaign Committee investment follows years in which Republicans dominated state races even when Democrats did well nationally. That disparity was attributable in part to gerrymandering.

The New York Times contributed.