Laurel offers video spotlight to local businesses
The city of Laurel is offering to help support local businesses during the coronavirus pandemic by inviting owners to submit promotional videos or photographs that will be shown for free on Laurel TV.
Each 10- to 15-second video would be edited and strung together with others, along with stand-alone photos, to create a video for airing.
“We want to show the businesses that we appreciate them for what they’ve done to stay open during the pandemic,” said Audrey Barnes, communications director for the city. “We want to show you are open.”
“You can be doing something in your store or business or holding up a sign,”
Barnes said. “We’ll edit it for them.”
The project is designed after a similar video featuring local businesses in Taneytown.
Created by a member of the city’s chamber of commerce, the video showcases a variety of businesses, including bakeries, restaurants, art studios, retail stores and more, with some employees holding signs reading “Keep Smiling,” “Hang in There” and other upbeat sayings.
“Why would you say no to free advertising?” said Bob Miller, treasurer of Taneytown’s Chamber of Commerce. “The businesses included were amazed with the finished product.”
The chamber has received several inquiries about the video from other jurisdictions, he said.
“It never ceases to amaze me how this thing can get out there. It’s like dropping a rock in a pond and seeing how far the ripples go,” Miller said. “It was such a simple, easy thing to do.”
“It’s really cute. They edited it to music,”
Barnes said. “We’ll do something similar.”
Abby Dixson, owner of Rocky Gorge Wellness/MediFit Inc., was working on a letter for clients about new standards that would be put in place when she reopens, when her assistant suggested she shoot a quick video.
“I only had time to brush my hair back and here we go,” Dixson said, laughing. “We shot it right away.”
Though Dixson has been offering virtual classes and seeing clients online, business is “not where it should be,” she said, and she is anxious to open her doors. The city, she said, has been encouraging.
“By just doing this, it is very encouraging,”
Dixson said of the video advertising.
“They are really reaching out to small business owners.”
Videos can be shot on a smartphone and emailed to Ed Thomas of Laurel TV at ethomas@laurel.md.us. For questions, call Leigha Steele in the Department of Economic and Community Development at 301- 725-5300 or email her at lsteele@laurel.md.us.
Each 10- to 15-second video would be edited and strung together with others, along with stand-alone photos, to create a video for airing.
“We want to show the businesses that we appreciate them for what they’ve done to stay open during the pandemic,” said Audrey Barnes, communications director for the city. “We want to show you are open.”
“You can be doing something in your store or business or holding up a sign,”
Barnes said. “We’ll edit it for them.”
The project is designed after a similar video featuring local businesses in Taneytown.
Created by a member of the city’s chamber of commerce, the video showcases a variety of businesses, including bakeries, restaurants, art studios, retail stores and more, with some employees holding signs reading “Keep Smiling,” “Hang in There” and other upbeat sayings.
“Why would you say no to free advertising?” said Bob Miller, treasurer of Taneytown’s Chamber of Commerce. “The businesses included were amazed with the finished product.”
The chamber has received several inquiries about the video from other jurisdictions, he said.
“It never ceases to amaze me how this thing can get out there. It’s like dropping a rock in a pond and seeing how far the ripples go,” Miller said. “It was such a simple, easy thing to do.”
“It’s really cute. They edited it to music,”
Barnes said. “We’ll do something similar.”
Abby Dixson, owner of Rocky Gorge Wellness/MediFit Inc., was working on a letter for clients about new standards that would be put in place when she reopens, when her assistant suggested she shoot a quick video.
“I only had time to brush my hair back and here we go,” Dixson said, laughing. “We shot it right away.”
Though Dixson has been offering virtual classes and seeing clients online, business is “not where it should be,” she said, and she is anxious to open her doors. The city, she said, has been encouraging.
“By just doing this, it is very encouraging,”
Dixson said of the video advertising.
“They are really reaching out to small business owners.”
Videos can be shot on a smartphone and emailed to Ed Thomas of Laurel TV at ethomas@laurel.md.us. For questions, call Leigha Steele in the Department of Economic and Community Development at 301- 725-5300 or email her at lsteele@laurel.md.us.
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