LOS ANGELES — The Neil Armstrong film “First Man” settled for a third-place landing at the North American box office in its opening weekend in theaters. The Ryan Gosling-starrer and a host of newcomers, like the family-friendly “Goosebumps” sequel and the neo-noir mystery “Bad Times at the El Royale,” couldn’t unseat last week’s top two films, “Venom” and “A Star Is Born,” which again took first and second place.

As the month of October careens toward a box office record, the crowded marketplace can be a blessing or a curse for some films in their first weekends, although the hope is that they will play for weeks to come.

Such is the idea for Universal Pictures’ “First Man,” which took flight over the weekend with everything to its advantage — prestige, good reviews (88 percent on Rotten Tomatoes), a movie star (Gosling) and an Oscar-winning director (Damien Chazelle).

Studios estimated Sunday that “First Man” earned $16.5 million in ticket sales from 3,640 North American theaters and $25 million worldwide. That was on a par with expectations, but not exactly an eye-popping number for a space epic that cost nearly $60 million to produce.

For Universal Pictures’ president of domestic distribution, Jim Orr, the box office intake for a film like “First Man,” which primarily appeals to older audiences not inclined to rush out to a movie theater on the first weekend, is going to be “a marathon, not a sprint.”

“What we know is for these types of adult, fall films for discerning audiences, it’s not about the opening weekend,” Orr said. “We’re very comfortable that it’s going to have a long life at the domestic box office.”