Get hired during an economic downturn
Unemployment is at an all-time high and right now, it’s harder to get hired than years and decades past. But all hope is not lost. There are ways to get noticed and separate yourself, and to get the job, even when job openings are scarce.
First, consider these encouraging statistics: According to a recent study by SHRM (the Society for Human resource Management), among 2,278 members, 17% of employers were expanding their businesses and 13% were hiring. In addition, according to its annual global CEO survey, PwC found 74% of CEOs are concerned about the availability of skills in their respective workforces.
The bottom line: Companies need great employees with strong skills to grow their businesses. Particularly those who are unafraid to take an unconventional and bold approach.
So how can you get hired when it seems no one is hiring? Establishing a strong start to your process is key, along with finding the best ways to leverage your network, your creativity, and your distinctive skill sets.
Set the bar high. As the job market has contracted, employers have more choices, so they can select the cream-of-the-crop candidates.However, wherever you are in your career progression, stay on top of your area of expertise. Develop the newest skills critical to the type of role you want to land.
Commit real energy into your network. Networking is one of the non-negotiables if you’re going to get hired. It’s critical to tap into the hidden job market and nurture connections that will introduce you to hiring managers. Reach out to people who you know well, but also focus on building links with people who are new acquaintances. Known as “weak ties,” people you know less well can inform you about a new opening simply because they have exposure outside of you and your typical, more condensed network.
Take on that inventive mindset. Consider recommending a new role, a contribution, or a skill set you believe the company needs but may not have thought of themselves. A manufacturing company may need an expert in plant layout to reduce virus transmission, or a retail store may need someone who can innovate creative ways to welcome customers while social distancing.
Another way to get in the door may be to offer the company the opportunity to give you a test run. A friend of mine offered to work for free for eight weeks so the company could test her skills and her fit. Another friend offered to do a salaried job on a commission-only basis for three months to prove herself to the company. While these strategies will generally work better with smaller, less formal companies, they may be worth a try at even larger firms.
Articulate your fit. When you talk to a potential employer, tell your story in a compelling way. Resist the temptation to just go through a list of your previous roles. According to Angela Burke, president of Palladian West, an executive recruiting firm, it is especially effective to pull out themes from your experience.
Perhaps you’re a skilled problem-solver or someone who is especially organized or the one person who can energize a team. Highlight these kinds of strengths across your experiences.
In a tight job market, it is best to play to your existing strengths. Deborah Rousseau, lead talent acquisition partner for Poly, a telecommunications company, says “You’ll be competing with people who already have skills in the area where you may be trying to grow, so this isn’t the time to try and stretch to a job beyond your current skill set. Instead, emphasize your existing core competencies.”
Attract recruiters with an exacting résumé. In every role, you’ll be a member of a team and how you play will matter. Burke says, “Think about the team you’ll join and market yourself based on what you bring to the team and how you will add something unique and valuable.” Also be specific about the role. Rousseau says, “Customize your résumé for each role by highlighting your relevant experience in a summary or as the top bullets in your work history. You can also identify the specific position to which you’re applying at the top. Recruiters are moving quickly, so make it easy for them to see the match.”