


A ‘Crazy Rich’ revelation
Big budget romantic comedy marks a long-overdue emotional moment for Asian voices

Jon M. Chu couldn’t contain the emotion as he strolled victoriously out in front of a packed house at the historic TCL Chinese Theatre in Hollywood on a recent Tuesday night.
With author Kevin Kwan by his side, he took the microphone to introduce the premiere of “Crazy Rich Asians,” a film unlike any other that has debuted inside the most iconic movie palace in the world since its ornate, Oriental-themed doors opened in 1927.
“What a moment,” he announced breathlessly, electricity rippling through the air. “Look around. This is history, and we are here together for it.”
Adapted from Kwan’s 2013 international best-seller, “Crazy Rich Asians,” which opens nationwide Wednesday, is a big budget romantic comedy about Rachel Chu (“Fresh Off the Boat” star Constance Wu), a Chinese-American New York economics professor who travels to Singapore with her boyfriend, Nick Young (newcomer Henry Golding), for a wedding and to meet his family for the first time.
There she discovers her beau’s clan is one of the wealthiest in Asia, with its own unique peculiarities and prejudices — and goes head to head with his tradition-minded mother (screen legend Michelle Yeoh).
It’s charming, glossy and gorgeously shot, set across Singapore and Malaysia, with an ensemble of beautiful actors, stunning locations and colorful characters — a vibrant return to form for the classic Hollywood romance.
More to the point: It’s the first American studio film to focus on an Asian-American story told by Asian filmmakers with an all-Asian cast in 25 years, since Wayne Wang directed the 1993 adaptation of Amy Tan’s “The Joy Luck Club” to critical acclaim.
In light of the industry’s persistent oversight of the on-screen inclusion of underrepresented faces and voices, each battle won and every watershed moment are a cause for celebration.
But talk can take its sweet time transforming into action.
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A recent USC Annenberg study showed that in spite of increased conversation about inclusion and diversity, no significant increase in the percentage of diverse characters on-screen has followed.
The industry has yet to put its money where its mouth is.
Which is what filmmaker Chu did two years ago, before teaming up with Kwan and producers Nina Jacobson and Brad Simpson of Color Force and John Penotti of Ivanhoe Pictures to bring “Crazy Rich Asians” to the big screen.
Following a solid run of studio franchise films including two “Step Up” movies, “G.I. Joe: Retaliation” and “Now You See Me” and its sequel, the director had arrived at a personal crossroads.
He’d just poured his heart into a film — a stripped-down reboot of the ’80s cartoon “Jem and the Holograms” for the social media era — that nevertheless failed to find its audience. He looked inward, questioning himself: “‘Why am I doing this? Who am I doing this for? What am I actually contributing to all of this?’
“I felt so lucky to be in Hollywood,” Chu reflected during a quiet moment recently between the dizzying media tours he and his cast have been on. “They gave me all types of movies. I was learning a lot … but my message was getting lost in it.”
At 36, having established a reputation as a reliable studio director, the Silicon Valley-raised son of Chinese immigrants returned to a topic that had long intimidated him as an artist — a common anxiety many Asian-Americans share, especially those who have to fight their way into non-diverse spaces.
“Thinking about what scared me the most — it was my own cultural identity,” Chu said. “When you’re the only Asian in the room, you don’t want to be called the only Asian in the room. And I thought I was the only one.”
On Twitter he found himself emboldened by the vocal criticisms of Hollywood whitewashing, erasure and inequity he read from Asian-American activists and stars like Daniel Dae Kim, Jeff Yang and future “Crazy Rich Asians” star Wu.
“All these people talking revealed to me that I wasn’t the only one who thought this,” Chu said. “And that I was also part of the problem. I was Hollywood. It wasn’t like I had somebody else to blame.”
Then along came Kwan’s glitzy, escapist beach read: A mock cross-cultural, intergenerational epic that simultaneously illuminated and skewered the crazy-rich world of Singaporean elites through the fish-out-of-water lens of an American-born Chinese heroine.
“As an artist you try to reflect the moment that you’re in, and you try to be present. And this was probably the most present movie I’ve made in terms of where my journey was going because I was also having a baby,” Chu said. “I was thinking of what I was going to pass on to my daughter.”
Warner Bros. snapped up rights after a bidding war for the project, scripted by Adele Lim and Peter Chiarelli.
“There were no guarantees when we started this,” Chu said, looking back, as a groundswell of excitement from Asian and even non-Asian communities rallies moviegoers. “To see it pop even beyond our own community has been really incredible.”
If it makes money, Kwan — who also served as executive producer — hopes his two “Crazy Rich Asians” sequels are next. “If enough people go see this movie, we’ll make more movies,” he said. “(Warner Bros.) wants to do three movies ... but the proof is in the pudding.”
Many Asian-American films and filmmakers helped pave the way to this moment, mostly from the indie film scene.
“Better Luck Tomorrow” launched the careers of “Fast and Furious” franchise helmer Justin Lin and star John Cho, who would go on to lead three “Harold & Kumar” films with Kal Penn as two Asian-American buddies navigating a mostly white world in search of happiness, finding comic absurdity in the results.
Asian talent in Hollywood has been there for the hiring on television and in movies, but only rarely have major networks and studios invested in said talent beyond supporting roles — and often stereotyped roles at that.
That’s why “Crazy Rich Asians” came as such a surprise to Wu, who was already part of an exception to the rule as one of the stars of “Fresh Off the Boat.” When it premiered in 2015, the ABC comedy was the first American prime-time sitcom in more than 20 years to revolve around an Asian-American family, following Margaret Cho’s short-lived series “All American Girl.”
“I never thought I’d be considered for something like this because I’d never seen any Asian-American be a lead — and there are some great Asian-American (actors),” Wu said.
“I didn’t think it was really possible, and I wanted to make it possible,” she said. “I honestly thought I was going to be a waitress for the rest of my life doing regional plays here and there.”
“So … what comes next?” is a question the stars and makers of “Crazy Rich Asians” have been asked a lot lately, but there isn’t an easy answer.
“It’s what Chimamanda Adichie says about the danger of a single story,” Wu said. “People are like, ‘What is the next project you think Asian-Americans should do?’ There is no one project. We just need more projects.”