After two decades of working in learning and development, I’ve coached countless individuals on everything from giving actionable feedback to compelling communication strategies. But if there is one message I believe everyone in the C-suite needs to hear loud and clear right now, it’s this: Middle managers are crucial to your company’s success. They’re the bridge between big-picture vision and on-the-ground execution.

Let’s quickly step back and define middle manager. These are the people who sit between the executive team and the frontline employees. They navigate demands from both sides of the organization, all while attempting to continue their own career growth.

It’s a precarious position, and it’s why so many middle managers cite feeling overwhelmed and undervalued as they struggle to make a long-term impact. Recent data shows a staggering 75% of middle managers report being overwhelmed by their workload, while 40% of newly promoted managers are already considering leaving their positions. More than half admit they’re too swamped to give their direct reports adequate attention.

Most alarming: Only a fraction receives proper development upon promotion, with even fewer receiving ongoing development.

This isn’t just a retention problem — it’s a leadership crisis. If our middle managers can barely stay afloat, how can we expect them to lead with the strategic vision our organizations desperately need?

Navigate the balancing act

First, they’re expected to juggle day-to-day emergent tasks while engaging in lasting strategic thinking. It’s like asking someone to put out a fire and rebuild the burning structure simultaneously — no easy feat.

They are often promoted because they are good at executing, but they haven’t yet developed the skills to manage people or lead strategically.

However, senior leaders have the power to transform this struggle into a strategic advantage, beginning with recognition.

Senior leaders are managers too. They are responsible for engaging with middle managers, clarifying roles and responsibilities, and identifying areas where they can provide support or assist with delegation. This approach isn’t about critiquing middle managers’ time-management skills. It’s about senior leaders fulfilling their duty to guide and develop those they lead.

Cultivate strategic muscle

The next step is to nurture their strategic potential. This means serving up opportunities that use their skills and pushing them to grow. These challenges should tie to your company’s long-term goals, letting middle managers see how their work shapes the company’s future.

Visibility is key here. Too often middle managers’ contributions get lost in the shuffle, overshadowed by their higher-ups. By giving them ownership of high-profile projects, we’re not just showcasing their talents — we’re signaling to everyone that these managers are valued, respected members of the leadership team.

Tailor development

While there’s still a need for standard off-the-shelf programming, making it truly effective requires a combination of reinforcement strategies. Middle managers need development opportunities that speak directly to their unique challenges and a safe way to develop them.

This could mean combining programming with peer and leadership coaching, strategic-thinking workshops, or mentorship programs where they can learn from seasoned leaders while still meeting the scale.

By empowering middle managers in these ways, we’re unlocking a wealth of untapped potential. These people are poised to drive innovation, foster collaboration and lead their teams to new heights.

It’s about creating a culture where every team member feels valued, motivated and engaged.