Holiday shopping doesn’t “officially” kick off until the day after Thanksgiving, but that hasn’t stopped Patricia Peltz from buying gifts well before Black Friday.

The North Baltimore resident, who bought clothes for her sister earlier this week at Kohl’s in Timonium, is among shoppers taking advantage of “early access” and “Black Friday Now” deals, many of which have been out there since at least mid-November.

“I’ve been scouring the pages to see what’s going to go on sale,” said Peltz, 62, who plans to buy electronics and gift cards for two college-age sons. “I did online shopping already, and I have quite afew gifts already at home that I found on sale.”

As retailers compete for as much as $720 billion in expected spending this season, a 4.8 percent jump over last year, they are aggressively pursuing customers with deep discounts and early