Baltimore-based Under Armour will supply cleats and gloves to the National Football League under a long-term deal announced Tuesday.

Rival Nike had extended its exclusive uniform partnership with the NFL’s 32 teams in December, inking a 10-year agreement. Nike and Adidas also supply the league with footwear and gloves.

Under Armour previously had an NFL deal from 2006 through 2020. The athletic apparel maker announced in early 2021 that it was dropping its on-field contract, which had allowed players to wear or display accessory products with the Under Armour logo during NFL games.

As it fights to regain relevance in a crowded sports apparel market, and to boost its share of the footwear market, Under Armour’s new deal will give it additional visibility. In its announcement Tuesday, the brand did not disclose the value of the deal or the number of years covered.

“With a shared dedication to investing in the game, from the pros to grassroots, we’re thrilled to continue shaping the future of the sport alongside the NFL,” Sean Eggert, Under Armour senior vice president of global sports marketing, said in the announcement.

The agreement lets Under Armour display logos on on-field footwear and gloves and gives it access to NFL media platforms and distribution channels. The NFL said it will support Under Armour’s youth sports and development.

Baltimore Ravens safety Kyle Hamilton, an Under Armour athlete, said in Tuesday’s announcement, “there’s nothing better to compete in. Some of the best players in the game are using Under Armour, and it’s great to know that there’s a new crop of talent coming in to continue that tradition.”

Through the partnership, the NFL aims to “continue engaging current and future players and fans around the world,” Joe Ruggiero, the NFL’s senior vice president of consumer products, said in the announcement.

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