Retailers are preparing for a bustling final quarter with holiday sales kicking off.

Consumers can expect to see slashed prices up to Black Friday, also known as retail’s Super Bowl.

Walmart kicks off online holiday deals Oct. 8, with in-store deals coming the day after. The promotion will run until Oct. 12.

Target Circle Week starts Oct. 6. Amazon’s Prime Big Deal Days are Oct. 8 and 9. Best Buy has deals starting Friday.

“Early October, you can really take advantage of kind of seasonal deals,” said Trae Bodge, a smart shopping expert. “I would hold off on tech in general, just because tech tends to be very strong around Black Friday and Cyber Monday.”

A record $9.8 billion was spent online for Black Friday last year, a 7.5% increase from the year before. Cyber Monday brought in $12.4 billion, according to Adobe Analytics.

“A lot of people complain about these early holiday deals. They feel like they’re not ready to start thinking about holidays, and that’s certainly fair. But what I do like about buying early is that you can spread your shopping across multiple pay periods, so it’s less immediately impactful on your monthly budget,” Bodge noted.

“I cannot stress enough how important it is to start creating a list of your recipients, a budget for each, some gift ideas for each, and try to keep kind of the selfish shopping low as well, and sort of spend within your means,” Bodge said.